Author(s) :

Mohamed TOURÉ.

Volume/Issue :

Abstract :

This work is a descriptive study exploring the theme of power, propaganda and manipulation of language. It is based on R. Cialdini’s Social Proof Theory (1984). This theory suggests that people tend to look to others’ actions and behaviours to determine what is correct or appropriate in uncertain situations. The study emphasizes how language is strategically used by those in power to manipulate reality and maintain an authoritarian control over the masses. Through content analysis, it reveals how Orwell illustrates repetition, fear and paradox as strategies of manipulating truth and maintaining power in Animal Farm. The study warns of the dangers of uncritical adherence to authority and the manipulative power of language in a world shaped by media influence and mass persuasion.

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